CWG is the simple choice for Hayley Windows
Customer Case Study
Customer: Hayley Windows
Location: Brierley Hill, West Midlands
Partner since: 12 years
Key products: Kömmerling PVCu systems, The Residence Collection
A trusted partnership built over a decade
Hayley Windows, a leading installer of windows, doors, and conservatories in the West Midlands, has built a strong reputation on quality, service, and reliability. That’s why, for more than a decade, they’ve partnered with CWG Choices as one of their main suppliers – and they say that relationship is now an integral part of their business.
"we see CWG as extra members of staff working in the background, always there when we need them."
“We’ve worked with CWG for 12 years now,” says Laura Molineux, Director at Hayley Windows. “They feel like an extension of our team now – we see them as extra members of staff working in the background, always there when we need them.”
Kelly Easthope, also a Director at Hayley Windows, agrees: “It’s rare to find a supplier that genuinely invests in your business success. With CWG, it’s always felt like a true partnership rather than just a transaction.”
Smooth ordering, reliable deliveries
Behind the scenes, Hayley Windows also benefits from CWG’s slick ordering and logistics process. Laura praises the speed and reliability of deliveries.
"everything runs like clockwork"
“As soon as we place an order, we get a delivery date within two hours – and everything runs like clockwork,” she says. “The communication is great, the team is efficient, and the delivery drivers are brilliant. It all just works.”
Kelly adds: “That reliability makes such a difference to our installers and our customers. We can plan with confidence knowing CWG will deliver exactly when they say they will.”
This seamless supply chain helps streamline Hayley’s own operations and keeps jobs on schedule – critical in a busy installation business.
"personable and efficient – we’re never treated like just another account"
Service that sets them apart
What makes CWG such a valuable supply partner? For Hayley Windows, it all starts with customer service.
“They’re personable and efficient – we’re never treated like just another account,” says Kelly. “If there’s ever an issue, they don’t just say ‘supply-only’ and walk away like some other suppliers do. They get involved and help us resolve it. For example, we’ve had one of their technicians on site this morning to make sure that a job was finished perfectly.”
CWG’s support doesn’t stop once the order is delivered. Their team works proactively to help manage aftercare and ensure customers are happy – something Laura says is increasingly rare in the industry.
"CWG goes above and beyond to help"
“Other suppliers just post you a spare part and that’s it. CWG goes above and beyond to help if we’re struggling with a service call or customer issue.”
Products that perform – and win business
Hayley Windows predominantly installs Kömmerling PVCu systems and The Residence Collection flush windows and doors from CWG – two high-performance product ranges that Laura and Kelly say have helped set them apart from competitors.
“We’re one of the most well-known outlets for Residence Collection in our area, and that’s largely thanks to CWG. They’ve supported us from the start and given us competitive pricing, which means we can offer a premium product at the right price,” says Laura.
Their fitters are also fans. “The team definitely prefers the Kömmerling systems over others we’ve tried,” adds Kelly. “They’re easy to work with, reliable on site, and just a better-quality product.”
"They helped set up our website and we get leads from that”
Adding value with marketing support
It’s not just product and service that keep the relationship strong. CWG also invests in Hayley’s long-term success through marketing and lead generation.
“They helped set up our website and we get leads from that, which is a big bonus,” says Laura. “CWG supported us with marketing even in the early days – and that level of investment in our business has continued.”
This kind of collaborative support is rare, but it’s helped Hayley strengthen its brand and attract the right kind of customers.
"CWG is one of the few suppliers who really give back when you invest in the relationship."
Advice to other installers? Get involved.
For Laura and Kelly, the strength of the partnership comes down to mutual effort and trust. “We always say, the more you put in, the more you get back,” explains Kelly.
They encourage other installers to build genuine relationships with their suppliers – and say CWG is the perfect example of how that can pay off.
“Go to the open days. Invite the reps into your showroom. Make the effort, and you’ll see it come back tenfold. CWG is one of the few suppliers who really give back when you invest in the relationship,” adds Laura.
"it’s not just about supplying windows and doors, it’s about being there to support them day in, day out"
Dean Hague, Sales Director at CWG Choices, adds: “It’s been great working with the team at Hayley Windows in my time here, and we really appreciate their business over so many years.
They’ve really made the most of what we offer, from Kömmerling uPVC to The Residence Collection, and it’s brilliant to see how those products help them stand out in their area.
For us, it’s not just about supplying windows and doors, it’s about being there to support them day in, day out. That’s what makes the partnership work so well.”
"We genuinely see them as part of our team."
Summary
For Hayley Windows, CWG Choices isn’t just a supplier – they’re a strategic partner. From first-class customer service and dependable logistics to premium product ranges and added marketing support, CWG helps Hayley Windows stay competitive, win new business, and deliver an excellent experience to every homeowner.
“I feel like they’re an extension of our business,” says Laura. “We genuinely see them as part of our team.”
For more information on Hayley Windows, you can you to their website www.hayleywindows.co.uk.
You can get in touch with CWG Choices via our contact page
Interested in the products mentioned by Hayley Windows?
Visit our dedicated Kommerling Window and Residence Collection Pages to find out more
