Mid-Year Update
“Staying Ahead, Backing Our Customers, and Building for the Future”
Dean Hague, Sales Director
CWG Choices Ltd Quality, Innovation & Smart Investment at CWG Choices
“In a market defined by price pressure, shifting demand, and ever-growing expectations from homeowners,” says Dean Hague, “the ability to adapt while staying true to your core values is more important than ever.”
“At CWG Choices Ltd, our response is clear: invest in quality, support innovation, and help our customers grow their business. As we pass the halfway mark of 2025, here’s a snapshot of what we’ve been working on — and how it’s helping installers, across the UK stay ahead of the competition”.
"In a crowded market, quality is one of the few things that truly sells itself and we're making sure it's built in at every stage"
Raising the Bar on Quality – Every Time
“Quality is at the heart of everything we do,” says Dean. To deliver on this promise, CWG has rolled out enhanced Quality Assurance Procedures across all production lines, reinforcing our reputation. “In a crowded market, quality is one of the few things that truly sells itself, and we’re making sure it’s built in at every stage.” We’ve also appointed Tom Hall as our new Quality Assurance Manager. “Tom’s passion for excellence is clear to see, and the impact he’s already making is fantastic,” Dean adds.
UPVC That’s Always One Step Ahead
“We’ve always believed in offering more than just a product, we deliver solutions,” Dean continues. Our Kommerling windows and doors remain a best in class choice, KUBU-ready as standard. By popular demand, KUBU has now been extended to the Residence Collection, making us the first manufacturer to offer KUBU-ready Residence Collection windows and doors.
"adopting Timberweld across the board — both frame and sash — as standard."
“We were also the first Residence Collection manufacturer back in 2011, and in 2024, we took another big step by adopting Timberweld across the board — both frame and sash — as standard.”
We’ve also switched to the Residence ‘Eclectic’ Astragal bar as standard, following customer feedback. “Listening to our customers is how we keep improving,” Dean notes.
Aluminium – Investing in the Future
“Aluminium is a huge growth area, and we’re not standing still,” says Dean. We’ve invested heavily in a new factory, new CNC machinery capacity and expert team members, allowing us to create a more responsive, and scalable aluminium operation.
Our aluminium range has also been streamlined and rebranded under the message: Simple | Sustainable | Compliant
"We give our customers total peace of mind"
This makes it easier for you to choose products that not only look great but are manufactured from 78% recycled aluminium billet whilst meeting the very latest regulations. Our products are fully accredited to BS6375, parts 1 & 2, with ISO9001 Quality Management, and we can offer PAS24 and Secure By Design Certification on request. We give our customers total peace of mind in terms of not only accreditation but long term sustainable industry partners.
Looking Ahead
“Whether you’re one of our long-standing partners or just exploring new options, we’re here to help you thrive, in a competitive landscape,” Dean says.With a continued focus on quality, innovation, and customer success, CWG Choices is ready for whatever the second half of 2025 brings.
Want to Chat About How We Can Support Your Business? Get in touch — we’d love to hear from you.