Norfolk Glazing Solutions backs ambition with CWG partnership
Norfolk Glazing Solutions has strengthened its supply chain with a new partnership with CWG Choices, aligning the business with a supplier capable of supporting its long-term growth ambitions.
For Ryan Martin, Managing Director of Norfolk Glazing Solutions, the decision to review suppliers was driven by more than price alone.
“We wanted a supplier that could match our ambition,” Ryan explains. “Consistency, quality, and commercial competitiveness were key, but just as important was finding a partner that could support our long-term growth with the right product mix and dependable service.”
Operating in an increasingly competitive market, the Norfolk-based installer has focused on building a reputation for quality and reliability. That means working with systems that perform technically, install efficiently and deliver strong margins – while ensuring supply remains consistent.
After initial discussions with CWG Choices, Ryan felt the alignment was clear.
“From the outset, CWG impressed us with their professionalism, product expertise, and genuine interest in our business,” he says. “The conversations were open and solutions-focused – it felt like the start of a partnership, not just a transaction.”
"CWG impressed us with their professionalism, product expertise, and genuine interest in our business"
A structured onboarding process helped ensure a smooth transition. Clear communication and responsive support allowed Norfolk Glazing Solutions to move forward confidently without disruption to day-to-day operations.
“Everything has been clearly communicated, which has allowed us to move forward with confidence,” Ryan adds. “The team has been proactive throughout.”
Focusing on high-performance core products
Central to the new partnership is a focus on high-volume, high-performance products that support both customer demand and commercial returns.
“The Kömmerling C70 remains our most popular choice thanks to its proven performance and market reputation,” says Ryan. “It’s a system customers recognise and trust, and it works well for us operationally.”
Alongside this, Norfolk Glazing Solutions has negotiated a deal to introduce Solidor composite doors, strengthening its premium offering.
“In our view, Solidor is the best on the market for quality, security and design,” Ryan explains. “Together, these ranges strengthen our core offering while positioning us strongly at the premium end of the market.”
By concentrating on dependable, recognised systems, the business aims to maintain consistency in installation quality while maximising efficiency and margin.
Growth with stability
Despite ongoing economic pressures within the sector, Norfolk Glazing Solutions is pursuing steady, sustainable growth rather than rapid expansion.
“Our goal is to increase market share, expand our product portfolio and continue raising standards across the business,” Ryan says. “We’re focused on building a brand known for quality and reliability.”
"We’re focused on building a brand known for quality and reliability."
For Ryan, success in the new partnership will be measured by mutual progression.
“Success means growing together. Strong commercial performance, consistent supply and open communication. If both businesses are expanding, winning more work and strengthening their market position, that’s a partnership working exactly as it should.”
Dean Hague, Sales Director at CWG Choices, believes that shared outlook is what makes the relationship work.
“Ryan and his team have a clear vision for where they want to take the business,” he says. “By combining high-performance systems like Kömmerling C70 and Solidor with dependable service and open communication, we’re confident this partnership will continue to strengthen over time.”
A strategic alignment
As installers continue to reassess supply chains in response to market pressures, partnerships built on transparency, service and long-term alignment are becoming increasingly important.
"partnerships built on transparency, service and long-term alignment"
For Norfolk Glazing Solutions, the move to CWG Choices represents a strategic step designed to underpin consistent delivery while supporting future growth.
And while the partnership may still be in its early stages, both companies are clear about the direction of travel: sustainable expansion, premium product positioning and a collaborative approach to winning work in a competitive marketplace.
Discover More from Norfolk Glazing Solutions
Norfolk Glazing Solutions continues to expand its offering across Norfolk with a strong focus on high-performance UPVC windows, premium composite doors, and energy-efficient double glazed windows designed for modern living.
Homeowners looking for secure and stylish composite front doors or contemporary UPVC modern windows can explore the company’s full product range online. As an established UPVC door and window company, Norfolk Glazing Solutions combines recognised systems with professional installation to deliver dependable results.