From Experience Comes Choices
As one of the UK’s largest manufacturers of Kömmerling systems and the original manufacturer of the Residence Collection, CWG Choices has built its reputation on continual investment in products, manufacturing and customer support.
Rather than following market trends, the company has consistently invested in solutions that help installers respond to changing homeowner demands while strengthening their own businesses.
Sales Director Dean Hague explains why experience is only valuable when it’s matched by a commitment to continuous improvement…
“One thing I’ve learned over the years is that success in manufacturing isn’t about chasing the latest trend. It’s about understanding where the market is heading and making the right investments before your customers need them.”
experience is only valuable when it's matched by a commitment to continuous improvement
At CWG Choices, that's always been our approach
“We’re proud to have been there from the very beginning of the Residence Collection. We didn’t add the range after it had established itself in the market; we helped launch it. That experience has given us an understanding of the products, the manufacturing processes and, just as importantly, what installers expect from a manufacturing partner.
Being first is something we’re proud of, but experience only counts if you continue to build on it
That’s why we’ve never viewed our product range as something that should stand still. Whether it’s our continued investment in the complete Residence Collection, our position as one of the UK’s largest Kömmerling manufacturers, or expanding our wider portfolio to include aluminium, composite doors and timber alternative solutions, the objective has always been the same: to give customers genuine choice, backed by consistent manufacturing quality and dependable service.
For installers, that matters more than ever
Homeowners aren’t simply buying windows and doors anymore. They’re looking for products that combine authentic aesthetics with modern performance, enhanced security and long-term value. As manufacturers, it’s our responsibility to help installers meet those expectations without making specification or installation more complicated.
Take the Residence Collection as an example
We’ve continued to invest in the range because that’s what the market expects from a premium window and door system.
Today, every Residence window we manufacture benefits from Timberweld® technology, creating authentic timber-style welded joints that combine the traditional appearance homeowners want with the strength, durability and manufacturing consistency installers expect.
It’s a practical improvement that allows installers to offer a premium timber alternative without compromise.
The same thinking applies to Kubu®
By making Residence products smart security-ready as standard, we’re helping installers offer something that genuinely adds value.
Homeowners increasingly expect connected technology to be part of everyday living, and being able to check the status of their windows and doors in real time provides reassurance that’s becoming increasingly important.
For installers, it creates another point of difference without adding complexity to the installation.
Homeowners increasingly expect connected technology to be part of everyday living
Of course, continuous investment isn’t confined to one product range
Today, CWG Choices offers one of the industry’s most comprehensive residential portfolios, from Kömmerling PVC-U systems and the full Residence Collection through to aluminium, composite doors and timber alternative solutions.
For our customers, that means working with one manufacturing partner across multiple projects, with the reassurance of consistent quality, technical expertise and service throughout.
Ultimately, that’s what continuous investment means to us
It’s not about introducing products for the sake of it. It’s about giving our customers the confidence that, whatever the project, they have a manufacturing partner that’s investing alongside them.
Products will continue to evolve and customer expectations will continue to change. The manufacturers that succeed will be those prepared to invest ahead of the curve rather than simply react to it.
...manufacturers that succeed will be those prepared to invest ahead of the curve...
Rebrandable Choices Marketing Support
Marketing support remains available to help installers promote their businesses locally, while investment in manufacturing and product development is designed to ensure customers have access to solutions that meet current regulations and future market demands.
View the Choices Marketing Support portal and see what’s available.
The expanded Choices 2026 range provides our installers even more opportunities
Want to see what’s next from CWG Choices?
Get in touch with our dedicated sales team for product information, pricing or to register your interest in the next Open Day: call 01536 271940 or email pvcquotes@cwgchoices.com. You can also find your local ‘Choices’ Installer or become a Choices Installer.