CWG Choices and Solidor Raise the Bar for Composite Installations
Installers are all too familiar with the difference between a straightforward fit and one that leads to alignment adjustments, homeowner queries or unnecessary callbacks. In response, CWG Choices and Solidor have strengthened their offering, introducing a refreshed range designed to improve installation efficiency, simplify customer conversations and deliver more consistent long-term performance.
Since 10th November, every Solidor supplied through CWG Choices has come with improved pricing, five new colours and the latest AutoFire lock system as standard. The update gives trade customers a more competitive product that performs reliably from day one and offers homeowners a higher quality experience.
"Our partnership has now evolved even further, giving you more value, more innovation, and more reasons to choose Solidor"
Commenting on the new phase of the partnership, Dean Hague, Sales Director at CWG Choices, said: “Our partnership has now evolved even further, giving you more value, more innovation, and more reasons to choose Solidor for your next composite door installation.”
For installers looking to maintain an edge while keeping projects running smoothly, this latest development in the CWG Choices and Solidor partnership provides timely support for day-to-day work on site.
Smarter Features That Support Performance
One of the standout updates is the adoption of the AutoFire lock system across all Solidor doors supplied by CWG Choices.
The lock engages automatically as the door closes, which helps to limit thermal movement and maintain consistent alignment throughout seasonal changes.
For installers, this reduces the likelihood of post-installation adjustments. For homeowners, it improves reliability and adds practical convenience.
The introduction of five new colour options further widens the appeal of the Solidor range. Covering classic tones through to more contemporary shades, the expanded palette allows installers to match doors to a broader range of property types and customer preferences.
Solidor has long been recognised for its finishes, and the new colours strengthen that reputation while giving the trade more flexibility.
CWG Choices has also continued to develop its Solidor Door Designer, which remains a useful tool for helping customers explore styles, colours and glazing choices.
The configurator supports quick decision-making and provides a clear visual reference, helping installers reduce uncertainty and keep the sales process running smoothly.
"all doors within the Solidor Choices range supplied by CWG Choices now include Kubu preparation as standard"
Smart Tech Ready From Day One
As connected home technology becomes more common, smart-ready hardware is increasingly expected by homeowners. To support this shift, all doors within the Solidor Choices range supplied by CWG Choices now include Kubu preparation as standard.
This compatibility allows installers to offer the smart sensor upgrade immediately or leave it available as an optional enhancement for future use.
Kubu enables users to monitor the status of their door through a mobile device, providing a straightforward way to add value without introducing complexity to the installation process.
"a shared focus on consistent product quality, reliable supply and dependable aftersales support"
A Partnership That Works For The Trade
CWG Choices and Solidor have collaborated for many years, with a shared focus on consistent product quality, reliable supply and dependable aftersales support. For installers, these factors are often as important as hardware specification or design features, particularly when working to tight schedules or managing multiple projects.
“When you buy Solidor through CWG Choices, you’re choosing a partnership that’s stood the test of time"
Improved pricing across the Solidor collection strengthens the competitive position of installers in a market where costs are under constant scrutiny. Combined with CWG Choices’ established trade service, the refreshed offering helps fitters maintain momentum from order through to installation.
Reflecting on the strength of the relationship, Dean Hague added:
“When you buy Solidor through CWG Choices, you’re choosing a partnership that’s stood the test of time. From product quality to delivery and aftersales support.”
The latest developments represent more than a product update. They reflect a partnership continuing to evolve in ways that support the needs of the trade.
Installers gain access to a more robust, better specified door range backed by a supplier focused on reliability and efficiency. Homeowners benefit from stronger security features, wider design choice and enhanced day-to-day performance.
With demand for secure, attractive and low maintenance composite doors continuing to grow, the current Solidor lineup supplied through CWG Choices is positioned to meet expectations across both traditional and modern properties.
Need a Quick Quote?
CWG Choices’ dedicated sales team is available for fast pricing, order support and guidance: call 01536 271940 or email pvcquotes@cwgchoices.com