CWG Choices pioneering SuperHighway software is continuing to point the way forward for the window and conservatory business.
A leading user is Headstart Home Improvements of Reading, whose director Steve Coxhead is delighted with the business-winning power of the SuperHighway package.
“I have used a software package before from another supplier, but I have to say that the SuperHighway system is superior by far. It’s comprehensive, combining on-the-spot computer-aided design with accurate, instant pricing cutting out time-consuming paperwork which enables us to get customer’s orders on the spot. It’s a complete package, with each sale, order to the factory and administration reduced to virtually one action on-line.”
The use of computers in the window and conservatory industry is of course nothing new, with CAD systems, computer-controlled manufacturing processes and pricing software absolutely essential to any successful supplier. But the SuperHighway system, goes that vital extra mile”.
Basically, it’s a mirror of the software we were already using for window pricing and manufacturing but made thoroughly accessible to the end-user. It’s easy to use, helps to eliminate human error, and as a sales tool for installers who use our products, it’s assisting with the generation of new business.
With SuperHighway, we can even scan in a photograph of the customer’s house, superimpose a virtual conservatory, and view it on-screen from any angle. Customers see exactly what they might get and how much they will pay, right there in the comfort of their own home, via a laptop computer. By using a ‘phone socket an installer’s sales person can even access the CWG web site, cwgchoices.com, and use it as an additional interactive sales and demonstration tool”
Understandably, the feedback from installers and end-customers alike has been phenomenal, as reported by Area Sales Managers Nick Rudd and John Sharpe:
“We’re now getting leads on the strength of people merely hearing about our software. The increasing use of SuperHighway in a sales environment means that our industry image of professionalism and efficiency is now, quite literally, made visible to the retail customer base – with clearly beneficial results.”